SEO – The Downfall of SEO Content

You can search engine optimize your website or blog all you want with keyword rich copy but if the information you are providing is stale, repetitive, robotic or plagiarized then you are not likely to attract many visitors. Furthermore most search engine spiders and robots will penalize you for plagiarizing and rewriting content from elsewhere by not including your pages in its search engines.

Another reason that your SEO content could be failing is not necessarily that you have committed the sin of plagiarism or being out of touch, but you may have chosen to search engine optimize copy for a product that has a glutted market. If a lot of people are writing about the product then it means you have failed to properly define your niche market in terms of how it will make a profit. Trying to make a profit in a glutted market is often useless and it is also a bane to SEO marketing as the keywords that are used to market glutted products are often too general and too popular to bring you the targeted customers that you need.

Sometimes the problem is that you have identified yourself as some kind of online consultant or guru but then somehow did not live up to the expectation of the people who have visited your site. A simple mistake in your SEO, niche language or keywords (or even a simple spelling mistake!) Could have many people turned right off of your site. You may have also hired a ghostwriter who knows nothing about their assigned topic and you have no idea that your book is plagiarized from sources all over the web. Who wants to pay for information that they can already get on the World Wide Web for free?

Always remember that SEO selling always has to do with your credibility. Trying to sell things with a web page full of innocuous advice or copy full of nonsensical keywords
never works.

Technical Writing – How to Write Project Justification Documents

As part of building the overall project scope a technical author will first need to lay out the justification documentation. This document which can also be considered a “business case” lays out the fundamental reasons for implementing the project. Here’s a simple guide on creating a project justification.

State the Problem

Businesses don’t carry out projects for fun; they perform them in order to solve a specific issue or issues. You need to describe the problem clearly and accurately at the start of your document so that you can then present the solution to that problem.

For example if you intend to implement a new HRMS (Human Resource Management System) your problem may be; “The HR team currently spends nearly 80% of its time on non-productive administrative tasks, reducing the effectiveness of the function dramatically.”

State the Solution

This should be a simple statement to define your project. This enables your reader to understand what it is you’re proposing.

“We intend to implement an automated HRMS system to reduce manual administration by half.”

Supply Supporting Information

The problem and solution aren’t going to justify your project to the stakeholders and decision makers, so you need to provide the right level of information to enable them to support your recommendation.

Examples of the kind of information you should use:

  • Market Demand – Not always the strongest argument, but if you can show that all your competitors are implementing similar systems, it certainly suggests that it may be worth considering in your organisation.
  • Business Need – In this example the business need is clear, the HR team are spending the majority of their work time on non-specialist tasks and that costs money.
  • Customer Demands - what is it that your customers are screaming out for? Don’t forget to include internal customers as well as external ones.
  • Technological Progression – what’s going on in the world around you, is there are compelling case to be told in terms of the way IT and systems are developing?
  • Legal – Don’t forget the all important obligation to the law, if you can show that your project brings compliance or makes it easier to comply with those requirements you have a stronger case.

Writing a business case or project justification is an essential part of the larger project scoping process. Ideally you should write this early in the lifecycle of your project to help you obtain funding and support. You will also then be able to clearly identify the objectives of your task so that team members have a clear message to take away.

Real Estate Agent Job Description

Real estate agents liaise between home owners and buyers to conduct the sale, purchase or rent of properties. They work for brokers and play a major role in assisting people buy or sell residential, commercial or industrial property. They keep and maintain an up-to-date account of property listing and other relevant housing information to stay abreast with properties available on the real estate market. They subscribe to several listing services to advertise and market properties up for sale. They also contact property and market properties up for sale. They also contact property owners to obtain information regarding a property.

As part of their responsibilities, estate agents present sales and purchase offers to clients for consideration. They advise them on property rates, legal requirements and general market trend. They also interview clients to determine their property preference or specification. Usually, they prepare a list of properties that best match the needs and requirements of clients. They visit and inspect properties in order to establish precise property value. They also proffer recommendations to clients on properties that best suit their budget and preference.

Most estate agents oversee the preparation of closing statements, purchase agreements, representation contracts and other necessary documents required for estate trade. They conduct negotiations between property sellers and buyers to establish price and other terms of sales. They also liaise with pest control operators, home inspectors etc. to ensure the terms and conditions stated in a purchase agreement are met prior to the closing of sales.

In fulfilling their role, real estate agents oversee the closing of property sales, they ensure payment is complete and appropriate documents signed. They maintain contact with clients to offer them real estate services/products and assist with the resolution of issues. They also provide consultation services to clients to recommend strategies for the speedy sale of property. They often conduct training programs for junior/trainee sales agents to enhance their sales skill. This job position requires at least a high school diploma, state license for practice and an aptitude for sales. Qualities needed for the job include persuasion, interpersonal skills and problem-solving skills.

Real Estate Agent Job Description Sample

Given below is a sample of the job description usually handed real estate agents by most employers:

  • Act as liaisons to conduct real estate trade between property buyers and sellers
  • Present sales offers to clients as well as bid on available properties
  • Carry out investigations to determine client credit status and ability to complete payment
  • Inspect properties to appraise its value and estimate the worth on the property market
  • Interact with clients to identify their requirements and proffer recommendations on properties that best suit their budgets
  • Assist home sellers in promoting their buildings on property listing services to attract clients for purchase
  • Prepare and deliver sales pitches to clients in order to secure real estate contract
  • Provide clients with a list of properties available for sale to assist them in making choice selection
  • Conduct price negotiations between property buyers and sellers to ensure a fair bargain for both parties
  • Provide clients with a tour of residential, industrial or commercial properties to showcase and explain property features
  • Carry out investigations to confirm clients have clear property titles
  • Provide appropriate reply to client’s enquiries concerning property appraisals, financing, maintenance etc.
  • Examine property premises to recommend maintenance measure required to improve the face value
  • Assist clients in evaluating mortgage options to obtain the best rate and terms
  • Attend conventions, conferences and seminars to improve existing job knowledge and expand personal network.

If you are a recruiter needing the best real estate agent to hire, you can use the sample job description above in making one for your company, for use in hiring and assigning duties to the successful candidates.

Golden Triangle Tours: Best Way to Explore Culinary Delights and India’s Riches

Golden Triangle Tours is the name given to the most fascinating touring circuit of India. Unleashing the country's historic past, its heritage, colorful cultures and flavorsome cuisines, Golden Triangle Tour packages takes one to a whirlwind ride of Delhi, Agra and Jaipur. The path to the touring circuit is resplendent with fortresses, spectacular palaces, historic monuments, UNESCO applauded World Heritage Sites and culture capitals. Encompassing Golden Triangle cities brings a visual treat to the eyes of history, art and architecture lovers, but it is also an opportunity for food frantic to taste real flavor of India.

Gourmets Feast Upon Delhi Cuisine: The capital city of India, Delhi is also a hub of political and cultural activities. A fabulous metropolis Delhi is also a significant center of education and technology; also its historical heritage is very impressive, but the real charm of the city is in its cuisine. Delhi is a potpourri of cultures, it has a mini-India in itself and has welcomed people of various cities, states, color and creed with open arms and thus the variety in its cuisine and flavor in its food is one to die for. From tangy Chaat (kind of spicy snack) to delicious curries and lip-smacking Mughlai there is an abundance of choice of food. Eating joints, low- budget restaurants, road side vendors to elite restaurants and more authentic Delhi cuisine means best of Indian food. From Punjabi style cooked South Indian food to Chinese Tadka-Mar-ke and of course famous Kebabs and Tandoori food, Delhi offers et al to satiate your taste-buds. One can even have best of authentic Continental and world cuisine in Delhi well-known as the Food-Capital of India.

Jaipur's Royal Grandeur: No Golden Triangle Tours are complete without experiencing royal charm which is well preserved till at the stunning palaces and fortes of Jaipur. On a sightseeing tour across famous royal capital of Rajasthan one experiences a royal saga unfolding at hilltop Amer Fort, honeycomb shaped- Hawa Mahal and fascinating royal observatory- Jantar Mantar. Mesmerizing sight of City Palace further add to the charisma of Rajasthan ideally known as the princely state of India. Explore its bazaars to pick interesting hand-made curios; silver jewelry, colorful puppets, hand-printed fabrics and more the vibrant bazaars of Jaipur will indeed sweep you off your feet with their elegance and simplicity. Further a mesmerizing performing art scene is a must for all those touring the fabled touring circuit.

Agra: What appears to be a painter's fantasy coming alive is actually a living specimen of Mughal artistic excellence. Agra is where the ultimate emblem of love- Taj Mahal is located which made city world-renovated. Also, Agra is well-known for other UNESCO World Heritage Sites such as Agra Fort and Fatehpur Sikri. On Golden Triangle Tours in India the sights of these UNESCO riches are a must visit for they give a sneak peep into the country's architectural heritage and also brings closer to its legendary history of mighty Knights and their dynasties.

In a nutshell Golden Triangle Tours avails a quick introduction to the vast sub-continent of India.